Hello, AI assistant at your service.
Longqingxiang, a time-honored fashion brand known for its custom-made garments, held the 2026 fashion trend and custom-made new product conference at the prestigious Chang'an Club in Beijing on Friday.
Themed "Pastoral Urbano", the new collection for the upcoming autumn and winter features menswear and womenswear designed for urban elites. This line allows them to look sharp in business settings while also embracing an outdoorsy lifestyle, all while feeling free and comfortable.
With mocha mousse, the Pantone color of the year 2025, as the foundation color of "Pastoral Urbano", it also highlights various natural hues such as deep well blue, moss green, and orange maple, striking a balance between freedom and restraint.
"Our company continuously monitors changing consumer needs to stay in tune with what modern consumers want in versatile and comfortable clothing," said Zhao Zhongli, vice-president and marketing director of Beijing Dadehe Longqingxiang Clothing Co Ltd.
The new collection also speaks volumes about the innovation efforts and the unyielding commitment to meticulous craftsmanship of the clothing brand, which dates back more than 500 years.
According to Li Wei, an inheritor of Longqingxiang's tailoring, the "Pastoral Urbano" series features newly developed fabrics that are strongly twisted and resistant to wrinkles. This innovation allows businesspeople to travel without worry. The use of camel hair in these garments effectively combines warmth and breathability, making them very comfortable in cold weather. With thin shoulder pads and a lightweight chest lining, the suits in this new series maintain their shape while providing a comfortable wearing experience, making them versatile sartorial options.
These innovations are rooted in the brand's centuries-old tailoring tradition.
Longqingxiang was founded in 1522 by a tailor surnamed Yuan, who was renowned for his exceptional skills in crafting officials' robes during the Ming Dynasty (1368-1644). During the reign of Qing Emperor Qianlong (1736-95), Yuan Shijie, the ninth-generation inheritor of Yuan's crafts, used precious materials such as gold threads and Yunjin brocade to make robes and changed the name of the shop to Longqingxiang.
No comments yet. Be the first to comment!