Traditional attire gives county cutting edge in design

Hanfu allows women to combine comfort with culture, style and elegance.

At the heart of Shandong province, Caoxian county is rewriting its story through silk, tradition and digital innovation.

Known as one of the country's leading hanfu production and sales hubs, the county in Heze city has built a complete industrial chain spanning design, manufacturing, copyright protection and digital marketing.

Hanfu, the country's traditional attire, has evolved over the centuries and in recent years has enjoyed a revival, driven by a renewed interest in traditional culture among young people and its growing visibility on social media platforms.

When a few people in the county began experimenting with making hanfu costumes for photo studios and performances in the early 2000s, no one would expect they were weaving a prosperous future for the county.